The market for something to believe in is infinite
— Hugh MacLeod
COKE | Make Something Happen | Integrated Campaign
Creative for a ten way pitch, this was a digital concept that empowered the user to “make something happen”, it was received as groundbreaking and before it’s time. Make Something Happen allows users, both mobile and online, at home or out and about to interact with Coke, one another and the greater community around them to affect change. Create a project, upload UGC, recruit supporters, leverage social media, build a community, collect Coke credits, realise your dream.
It gives Coke a purpose beyond refreshment that opens dialogue among teens and taps into their collective desire to make something positive happen.
CONCEPT | STRATEGIC & CREATIVE DIRECTION | DESIGN DIRECTION
Web • Mobile • Online Marketing • POS • Viral • PR • Outdoor • Brand & Identity
CISCO | Imagine If | Integrated Campaign
If Mother Teresa & James Dean collaborated, would the rebel have had a cause? This and other hypotheticals formed the basis for this first of a kind campaign utilising realtime artistic collaboration for multiple users across the web. Users could interact in real-time with our artist, talk, comment and upload images to be used in a massive artwork being created over the month long life of the campaign. It promoted Cisco’s suite of communications solutions with an emphasis on collaboration. Key features included; Integrated live collaboration interface; Viral videos; Online game; Hypothetical “Imagine If” stories. Effectiveness: 180% success rate against KPI’s.
CONCEPT | STRATEGIC & CREATIVE DIRECTION | DESIGN DIRECTION
Web • Experiential • Online Advertising • Viral Video • Brand & Identity
CISCO | Imagine If | Viral Video
Created as part of the Imagine If campaign for Cisco this viral ran on youtube and within the campaign microsite.
CREATIVE DIRECTION
Viral Video
TELSTRA | Samsung BlackJack | TVC
Created to launch the BlackJack handset in Australia this beautiful piece was aimed to highlight the agility and speed of this innovative mobile handset.With great CGI production courtesy of Emerald City.
CREATIVE DIRECTION
TVC
RAY-BAN | Never Hide | Campaign Launch
300 celebrity and media VIP’s experienced the Never Hide launch at the Crystal Bar in Sydney. Joel Edgerton MC’d while guests were entertained by ARIA nominated Starky and PhDJ. The rock chic of Ray-Ban was expressed throughout the space with video backdrops & content focused on the iconic history of the brand, from Aviators to Wayfarers, Audrey Hepburn to Tom Cruise. Guests experienced the latest product designs within a custom built photography studio that gave everyone their fifteen minutes of fame.
CONCEPT | STRATEGIC & CREATIVE DIRECTION | DESIGN DIRECTION
Experiential • Environmental • Print • PR
C4 | Weapons of Mass Creation | DM Campaign
A DM campaign promoting the agency. Two double sided A2 posters fold down to enclose 8 A4 case studies in a bespoke folder. Each poster focuses on a particular offering from the agency encapsulated in a headline. Combined with a complete rebrand of all agency collateral and stationary this exclusive pack was effective in generating new business and repositioning the agency.
CONCEPT | CREATIVE DIRECTION | DESIGN DIRECTION
Typography & Design • Brand & Identity
QANTAS | QScapes Gallery | Experiential
What better way to promote a range of luxury holidays than to take the consumer on a journey to the destination. The QScape Gallery located inside the Qantas lounges of major airports featured artworks by local artists from each of the holiday destinations. Supported by documentary video and interviews the gallery space was the perfect place to have a glass of complimentary champagne whilst contemplating your next getaway.
CONCEPT | STRATEGIC & CREATIVE DIRECTION | DESIGN DIRECTION
BIGPOND | T-Life Retail Transformation | My Networked Home
This 100msq space was created as an abstract representation of BigPond’s wirless home network. Situated inside Telstra’s flagship Melbourne T-Life store visitors were invited to roam the home from the lounge room to the garage and interact with a plethora of the latest and greatest in wireless technology. A truly hands on interactive experience.
CONCEPT | STRATEGIC & CREATIVE DIRECTION | DESIGN DIRECTION
Dec
16th
Wed
VIRGIN | Virgin IV | Digital Marketing Platform
A music and social networking concept I formed from the idea that not all 15-26 yr olds are talented musicians but most would like to be involved in the music industry. This platform gave would-be impresarios, producers, designers, songwriters and musicians a way to create, collaborate, share, vote, win and achieve exposure.
CONCEPT | STRATEGIC & CREATIVE DIRECTION | DESIGN DIRECTION
Web • Social Media Marketing
Jan
18th
Sun
TELSTRA | T-Life Experience Centre | Retail Touchscreen User Interface
Bringing together and presenting all of the products and services Telstra have to offer under one simple umbrella interface. The CEC is the cornerstone of Telstra’s retail transformation. Explore & discover on the slick touchscreen interface whilst comparing mobiles, watching movie clips, interactive tutorials and downloading music and videos straight to your phone. After introducing v 1.0 in 2007, Telstra reported a 40% increase in sales on the items displayed on the in-store kiosks. Now on v 3.0 the CEC goes from strength to strength.
CONCEPT | STRATEGIC & CREATIVE DIRECTION | DESIGN DIRECTION
TELSTRA BIGPOND | AFL | Website Development
With 2m+ visitors per month, AFL.com.au is the most popular sports site in Australia. The site delivers high-end functionality and rich content wrapped in award winning design to an extremely passionate fan base. An elegant IA and a clean, rational design aesthetic creates a user experience that makes the content the star, not only on this site but all 16 club sites.
2009 Ultimate Sports Website Awards, Winner, Best Website Style
